Introduction
Ant Middleton ("we", "us", or "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.
Please read this policy carefully. By accessing or using our website, you agree to the collection and use of information in accordance with this policy.
Information We Collect
We may collect the following types of information:
- Personal Information: Name, email address, and any other information you voluntarily provide when signing up for our newsletter, contacting us, or purchasing tickets or products.
- Usage Data: Information about how you access and use our website, including your IP address, browser type, operating system, referring URLs, pages viewed, and the dates and times of your visits.
- Cookies and Tracking Technologies: We use cookies and similar technologies to collect information about your browsing activity. See our Cookie Policy for more details.
How We Use Your Information
We use the information we collect for the following purposes:
- To provide, maintain, and improve our website and services
- To send you newsletters, updates, and marketing communications that you have opted in to receive
- To process transactions and bookings for events, tours, and experiences
- To respond to your enquiries and provide customer support
- To monitor and analyse usage and trends to improve your experience
- To detect, prevent, and address technical issues or security threats
- To comply with legal obligations
Legal Basis for Processing (UK GDPR)
We process your personal data on the following legal bases:
- Consent: Where you have given clear consent for us to process your personal data for a specific purpose (e.g. newsletter sign-up).
- Contract: Where processing is necessary for the performance of a contract with you (e.g. event bookings).
- Legitimate Interests: Where processing is necessary for our legitimate interests, provided these are not overridden by your rights.
- Legal Obligation: Where processing is necessary to comply with the law.
Sharing Your Information
We do not sell, trade, or rent your personal information to third parties. We may share your information with:
- Service Providers: Trusted third-party companies that assist us in operating our website, conducting business, or servicing you (e.g. email platforms, payment processors, analytics providers).
- Legal Requirements: If required by law or in response to valid legal process, we may disclose your information to comply with applicable regulations.
- Business Transfers: In connection with any merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
Data Retention
We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. When your data is no longer needed, we will securely delete or anonymise it.
Your Rights
Under UK data protection law, you have the following rights:
- Access: The right to request a copy of the personal data we hold about you.
- Rectification: The right to request correction of inaccurate or incomplete data.
- Erasure: The right to request deletion of your personal data.
- Restriction: The right to request that we restrict processing of your data.
- Portability: The right to request a transfer of your data to another service provider.
- Objection: The right to object to processing of your personal data.
- Withdraw Consent: Where we rely on consent, you have the right to withdraw it at any time.
To exercise any of these rights, please contact us using the details below.
Data Security
We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
Third-Party Links
Our website may contain links to third-party websites and services. We are not responsible for the privacy practices or content of these third parties. We encourage you to read their privacy policies before providing any personal information.
Children's Privacy
Our website and services are not directed at individuals under the age of 16. We do not knowingly collect personal data from children. If we become aware that we have collected data from a child without parental consent, we will take steps to delete that information.
Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.
Contact Us
If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us at:
Email: enquiries@antmiddleton.com